Aplo
Group
Case studies
Scaling Ad Spend 944%
Sharing how we approached scaling Follow Your Legend, leading to increasing ad spend by 944% and revenue by 982% in two months. Our approach in optimizing email, SMS, and paid ads led to significant improvements in customer acquisition and profitability.
Growth Marketing
Follow Your Legend
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6-Figures in Ad Spend Per Day
Showcasing the contribution our strategy had to Troll Co.’s 80% YOY growth during BFCM. Outlining how our strategies across email, SMS, and paid advertising campaigns significantly increased revenue and enabled scaling of their daily ad spend to six figures.
Growth Marketing
Troll Co. Clothing
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124% Growth in New Customer Revenue
Sharing how we drove 124% YOY growth in new customer revenue in Q4 of 2023. We detail what steps we took to allow for a 128% increase in spend while maintaining efficiency metrics. Additionally, walking through initial changes on the email and SMS side that had a positive impact.
Growth Marketing
Broya
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Driving Consistent YOY Growth For 3 Years
This case study describes how we drove consistent YOY growth for Scentify, a luxury home fragrance brand, partnered with us in January 2022 to scale their direct-to-consumer (DTC) efforts. The challenge was clear: they needed sustainable growth through paid ads and email/SMS marketing to maximize their growth rate while maintaining profitability.
Growth Marketing
Scentify
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Scaling Spend While Increasing ROAS & Profitability
This case study discusses how we approached scaling Simple Kneads accross paid acquisition and retention. Specifically diving into strategies we deployed to scale spend while increasing ROAS and profitability.
Growth Marketing
Simple Kneads
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112% Growth in the First 2 Months
Showcasing the strategies we deployed for Collection Prints’ to achieve 112% growth in the first two months. Highlighting the effective full-funnel marketing strategy, aggressive paid acquisition, and targeted email/SMS campaigns that culminated in a substantial revenue increase, and a 249% increase in November email revenue.
Growth Marketing
Collection Prints
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300% Monthly Revenue Growth
Discussing Vitamin Patch Club’s 300% monthly revenue growth, our strategy involved optimizing their email, SMS, and paid ads. This led to a 440% increase in monthly email revenue and tripled their active subscribers.
Growth Marketing
Vitamin Patch Club
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Growing Profitably
Highlighting our impact in achieving Murdy Creative Co.’s 80% YOY growth. Outlining the approach we took on email, SMS, and paid ads to drive a 27% increase in AOV and scale their business.
Growth Marketing
Murdy Creative Co
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55% YoY Growth
Highlighting our role in Iced Tea Aesthetics’ journey to a 55% YOY growth, detailing the sustainable scaling implemented through a full-funnel growth strategy, integrating humor and segmentation in email and SMS campaigns, and adapting to Facebook advertising post-iOS14.5 update.
Growth Marketing
Iced Tea Aesthetics
READ NOWRead more from our blog
Learn how Attentive Mobile SMS marketing can improve customer engagement and drive growth in e-commerce businesses. Uncover the benefits, key features, and effective strategies for implementing Attentive Mobile in your marketing efforts.
October 2, 2023
The blog provides an overview of SMS marketing in e-commerce, detailing its role in enhancing customer engagement and sales, and outlines key strategies and best practices for effective implementation.
July 1, 2022
The blog provides an insightful overview of Meta's Advantage+ Shopping Campaigns, focusing on its features, benefits for e-commerce marketing, and best practices for effective use in digital advertising strategies.
November 1, 2023
Overview of vital SMS marketing metrics for e-commerce, emphasizing their role in enhancing customer engagement, driving sales, and ensuring effective campaign strategies.
November 6, 2023
Key email marketing metrics crucial for e-commerce success, including click-through, open, and conversion rates, and highlights strategies to enhance email campaign effectiveness.
November 6, 2023
Exploring the variety and impact of Meta ad formats, this guide details how e-commerce marketers can effectively use these tools to enhance their advertising strategies on social media platforms.
May 18, 2023
Enhancing your Shopify store performance with Triple Whale: A detailed guide for data-driven growth and efficiency!
February 1, 2023
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Step-by-step approach to integrating Klaviyo with Shopify.
June 16, 2022
Google and Yahoo have released new 2024 email sender requirements. Make sure you are compliant with these requirements to ensure your email marekting remains effective. This blog dives into what is required.
January 1, 2024
Detailed tutorial on installing a Meta pixel on your Shopify site, essential for tracking on-site customer behaviors like conversions and page views, crucial for effective advertising and analytics.
June 1, 2022
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LTV is a commonly discussed metric in the DTC e-commerce world. However, one that is less commonly discussed is the velocity of LTV. In this blog we dive into the importance of improving your LTV velocity and how this will positively impact your business financially.
June 21, 2023
Highlighting 10 key email flows for DTC e-commerce business. From welcome flow emails to referral oriented flows this blog discusses core flows to generate high margin revenue.
April 11, 2023
The more we know about our customers and their difficulties, the better we can provide value and increase their overall LTV.
January 21, 2022
Having a healthy NC-ROAS is a foundational piece to scaling sustainably. This metric will fluctuate depending on how aggressive you’re being with spend.
March 30, 2022
The importance of a holistic strategy has never been more important in e-commerce in order to scale sustainably and profitably!
May 5, 2022
As Tik Tok continues to grow and mature as a platform, many DTC e-com brands have diversified and begun marketing on the platform.
May 19, 2022
Discussing 4 variables that are often overlooked by business owners, media buyers, and or agencies managing paid ads.
June 2, 2022
A subject line that grabs your audience's attention can make a huge difference! Here are some of our do's and don'ts on how to effectively "click bait" 🎣
June 8, 2022
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