Aplo
Group
Case studies
Scaling Ad Spend 944%
Sharing how we approached scaling Follow Your Legend, leading to increasing ad spend by 944% and revenue by 982% in two months. Our approach in optimizing email, SMS, and paid ads led to significant improvements in customer acquisition and profitability.
Growth Marketing
Follow Your Legend
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6-Figures in Ad Spend Per Day
Showcasing the contribution our strategy had to Troll Co.’s 80% YOY growth during BFCM. Outlining how our strategies across email, SMS, and paid advertising campaigns significantly increased revenue and enabled scaling of their daily ad spend to six figures.
Growth Marketing
Troll Co. Clothing
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124% Growth in New Customer Revenue
Sharing how we drove 124% YOY growth in new customer revenue in Q4 of 2023. We detail what steps we took to allow for a 128% increase in spend while maintaining efficiency metrics. Additionally, walking through initial changes on the email and SMS side that had a positive impact.
Growth Marketing
Broya
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Driving Consistent YOY Growth For 3 Years
This case study describes how we drove consistent YOY growth for Scentify, a luxury home fragrance brand, partnered with us in January 2022 to scale their direct-to-consumer (DTC) efforts. The challenge was clear: they needed sustainable growth through paid ads and email/SMS marketing to maximize their growth rate while maintaining profitability.
Growth Marketing
Scentify
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Scaling Spend While Increasing ROAS & Profitability
This case study discusses how we approached scaling Simple Kneads accross paid acquisition and retention. Specifically diving into strategies we deployed to scale spend while increasing ROAS and profitability.
Growth Marketing
Simple Kneads
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112% Growth in the First 2 Months
Showcasing the strategies we deployed for Collection Prints’ to achieve 112% growth in the first two months. Highlighting the effective full-funnel marketing strategy, aggressive paid acquisition, and targeted email/SMS campaigns that culminated in a substantial revenue increase, and a 249% increase in November email revenue.
Growth Marketing
Collection Prints
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300% Monthly Revenue Growth
Discussing Vitamin Patch Club’s 300% monthly revenue growth, our strategy involved optimizing their email, SMS, and paid ads. This led to a 440% increase in monthly email revenue and tripled their active subscribers.
Growth Marketing
Vitamin Patch Club
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Growing Profitably
Highlighting our impact in achieving Murdy Creative Co.’s 80% YOY growth. Outlining the approach we took on email, SMS, and paid ads to drive a 27% increase in AOV and scale their business.
Growth Marketing
Murdy Creative Co
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55% YoY Growth
Highlighting our role in Iced Tea Aesthetics’ journey to a 55% YOY growth, detailing the sustainable scaling implemented through a full-funnel growth strategy, integrating humor and segmentation in email and SMS campaigns, and adapting to Facebook advertising post-iOS14.5 update.
Growth Marketing
Iced Tea Aesthetics
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The "Ultimate BFCM 2024 CRO & Retention Playbook" outlines strategies to maximize revenue and retention during Black Friday and Cyber Monday. Key tactics include clear on-site discounting, bundling, and upsells, plus post-purchase engagement through personalized emails, loyalty programs, and exclusive offers. Focus on retention with re-engagement campaigns and perks to turn holiday shoppers into long-term customers, setting the stage for growth in 2025.
November 15, 2024
A guide to maximizing BFCM and setting your brand up well for the start of 2025. Covering topics accross inventory, merchandising, financial modeling, and gift guides.
November 3, 2024
Learn how DTC brands can achieve sustainable growth and profitability by balancing customer acquisition costs, focusing on repeat buyers, leveraging financial forecasting, and simplifying email and SMS marketing strategies for maximum impact.
September 11, 2024
Explore what Total Impact Attribution is in e-commerce to fully understand how you can apply it. Learn how it compares to other models and how it can optimize your strategic decisions for better ROI and customer engagement.
August 1, 2024
Dive into our comprehensive guide on Target ROAS to learn how you can use this Google Ads functionality for your e-commerce business to enhance campaign efficiency.
July 10, 2024
Explore the strategic implications of First Click and Last Click Attribution models in e-commerce. Understand how these attribution methods influence marketing decisions, and learn to optimize your digital marketing attribution to have the proper insight into incremental lift.
July 1, 2024
Discover the significance of Average Order Value (AOV) in e-commerce with our comprehensive guide. Learn what AOV is, why it matters, and effective strategies to enhance it for better profitability and strategic decision-making in your online store.
April 1, 2024
Explore the advantages of post-purchase surveys in e-commerce with our in-depth guide. Learn how leveraging feedback with tools like Triple Whale and KnoCommerce can transform customer insights into improved retention, better insight into where customers originated, innovative product development, and optimized shopping experiences. Unlock the potential of immediate, actionable customer data to drive your business forward.
March 13, 2024
Discover what Klaviyo Smart Sending is, and how you can leverage it within your email marketing strategy. Additionally, this blog outlines how to set it up within your Klaviyo account.
January 22, 2024
Dive into our comprehensive guide on conducting a Google Shopping Audit. Discover strategies to optimize your campaigns, enhance product visibility, and achieve drive growth for your brand.
January 18, 2024
Learn about Shopify Plus and its advantages over a standard Shopify plans. This article reveals how Shopify Plus aids businesses with advanced customization, dedicated support, and scalable solutions in comparison to the standard Shopify plan.
November 14, 2023
This blog dives into the custom block functionality of Tapcart. It explores the integration of custom blocks and how you can leverage them for your app strategy.
January 1, 2024
Explore the differences between MMS and SMS, best practices, and methods to determine if sending MMS messages are financially worthwhile in comparison to SMS.
November 21, 2023
Learn about factors affecting email deliverability and best practices to ensure your messages reach the inbox, boosting engagement and sales. Additionally, discover how an email deliverability consultant can put you on a path to improving deliverability.
September 13, 2023
Understanding and implementing a review management strategy can significantly boost your store's credibility, SEO, and conversion rates. This blog offers an overview of some of the leading review platforms: Yotpo, Stamped.io, Loox, Trustpilot, Judge.me, Sendlane, and Klaviyo.
August 2, 2023
Explore the value subscription apps can bring to your e-commerce business. This guide covers the benefits and top platforms like Recharge, Bold Subscriptions, and ChargeBee, offering insights on enhancing customer retention and securing a steady revenue stream.
November 23, 2023
In the quest for the optimal email marketing platform, Klaviyo stands out as a leading choice for many businesses. However, the landscape has alternatives if you are looking to assess options. In this blog, we dive into the main competitors of Klaviyo—Attentive, Sendlane, Omnisend, and Mailchimp—highlighting their differences and similarities to help you make an informed choice.
May 16, 2023
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