Case Studies
Case Study: 3 Years of Compounding YoY Growth
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Meet the team behind Aplo Group.
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Jacob leads the implementation and execution of growth strategies for DTC brands at Aplo Group, leveraging his expertise across multiple areas of e-commerce. His role spans e-commerce marketing strategy, email and SMS marketing, client on-boarding, and partnerships. Jacob also plays a key part in recruitment, financial modeling and forecasting, and data management, ensuring that every element of Aplo’s service is streamlined and effective.
With years of experience working alongside seven- to nine-figure e-commerce brands in the clothing, CPG, and subscription verticals, Jacob combines technical expertise with strategic vision to drive measurable results. His ability to adapt strategies to a client’s unique needs has made him a trusted advisor in navigating the complexities of digital growth.
When Jacob isn’t focused on developing innovative strategies, he’s often playing music, training for endurance sports like running and cycling, or spending time outdoors, finding inspiration in nature’s simplicity.
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Liam’s personal entrepreneurial history has shaped his deep understanding of the best strategies for successfully scaling businesses. At Aplo Group, he leads efforts to identify, audit, and on-board businesses that are ready to grow, ensuring that every client receives a tailored strategy suited to their goals. Liam has collaborated with over 100 e-commerce businesses ranging from six- to nine-figure revenue, refining his expertise in business economics, financial planning, and product-market fit.
In addition to overseeing client relationships, Liam drives internal operations, manages partnerships, and recruits top talent with the niche skills required to deliver exceptional service for Aplo’s clients. His focus on building scalable processes and fostering collaboration ensures that Aplo stays at the forefront of the e-commerce landscape.
Beyond his work, Liam enjoys immersing himself in the outdoors through hiking and camping, finding parallels between nature’s challenges and the problem-solving required in business growth.
Dylan combines a strong background in consulting, media buying, and email/SMS strategy with hands-on experience working with e-commerce brands ranging from six to nine figures in revenue. At Aplo Group, he collaborates closely with the growth team to design scaling strategies tailored to each client’s revenue and profit targets.
As a leader in e-commerce strategy, Dylan oversees financial modeling for DTC growth brands and works in partnership with Aplo’s creative and email/SMS teams to craft comprehensive, data-driven approaches that deliver results. He also maintains close relationships with platform partners like Meta and Google, ensuring that clients benefit from cutting-edge strategies and industry insights.
Dylan’s approach is rooted in helping businesses unlock sustainable growth through meticulous planning, innovative tactics, and a deep understanding of digital ecosystems. Away from the demands of e-commerce, he finds balance by traveling to warmer destinations and embracing opportunities to recharge in new and inspiring environments.
Bernardo is passionate about helping e-commerce businesses achieve sustainable growth. As Financial Modelling and Forecast Specialist at Aplo Group, he leverages his past experience managing an ESL school and working in financial roles within the automotive industry.
His expertise in financial modeling and forecasting allows him to guide clients toward effective strategies that drive results. When he’s not busy with data and growth strategies, Bernardo can be found on the soccer field or spending quality time with his wife, daughter and dog.
Alexina brings a broad skill set to Aplo Group, with expertise in graphic design, web design, email design, and copywriting. Her diverse professional experience includes social media management, team coordination, leadership, and teaching. At Aplo, she applies her multifaceted talents to create designs and content that align with client goals.
When Alexina isn’t working on creative projects, she enjoys diving into a good book, belting out karaoke tunes, or leveling up in her favorite video games.
Jennifer combines her academic training in Graphic Design and Studio Arts with professional experience across varied industries, everything from activewear design to UN seminar materials. Her trilingual background in English, French, and Spanish influences her creative perspective, helping her craft compelling and culturally resonant designs in every official language on the continent.
Jennifer finds joy in experimenting with new recipes, practicing yoga, or recharging with her family on quiet evenings.
Erin’s minimalist yet impactful style stems from her passion for art and design, discovered in high school and honed through her education and professional experience. At Aplo Group, she creates visually compelling materials that communicate clearly and evoke emotion, helping clients achieve their messaging goals.
Erin enjoys spending her downtime exploring unique cafes, finding peace on her yoga mat, or soaking up creative inspiration from her surroundings.
Murilo combines his business management degree with a passion for entrepreneurship to support Aplo Group’s clients on their growth journeys. With experience in management roles and partnerships in past ventures, he brings a hands-on approach to data operations. His ability to analyze and organize data empowers businesses to make informed decisions.
Away from the office, Murilo enjoys outdoor adventures and cherishing moments with his son, Benício.
Stephanie Adams is a four-time award-winning graphic and web designer with nearly two decades of experience, specializing in typography and intricate compositions. She holds a Bachelor of Creative Industries in Graphic Design and Advertising from Edith Cowan University in Perth, Australia, and a Bachelor of Communications in Marketing. In 2016, she relocated to North America after a semester exchange at the University of Guelph in Ontario, Canada. Her design philosophy centers on creating with passion and purpose to tell a brand's story.
When not working, Stephanie enjoys traveling, watching classic TV shows, and discovering new gins.
Michelle started her marketing career as a visual and brand designer, where she discovered her passion for email and SMS marketing. Michelle’s is Aplo Group’s strategic lead for email/SMS marketing, and helps clients grow through personalized strategies that communicate their values, and engage their audiences.
Michelle enjoys starting her day with a book and coffee, relaxing with her pets, or exploring the best new cafes and breweries in her city.
Adriedson is an engineer with a diverse professional background in industry maintenance and the financial market. At Aplo Group, he applies his analytical skills to optimize data operations and support client growth. His love for problem-solving drives his commitment to finding innovative solutions that impact businesses positively.
Off the clock, Adriedson enjoys indulging in Japanese cuisine and exploring the local craft beer scene.
Kaity has nearly a decade of experience in creative advertising and marketing, specializing in CPG and OTC products. She has worked with global brands, including Procter & Gamble, GSK, and Nestlé, to develop creative strategies that resonate with target audiences. At Aplo Group, she uses a data-driven approach to design campaigns that drive online sales.
When she’s not strategizing for clients, Kaity can be found hiking, perfecting new recipes in the kitchen, or scrolling through TikTok for creative inspiration.
Megan specializes in email and SMS strategies that help businesses connect with their audiences and drive sales. She uses a multi-faceted approach, combining promotional, educational, and entertaining content to engage subscribers.
In her downtime, Megan loves immersing herself in fantasy worlds, whether through novels or portrait photography, and finds balance in hot yoga sessions.
Sydney’s educational background in marketing and her expertise in email and SMS strategies allow her to develop comprehensive campaigns that resonate with audiences and achieve client goals. Fluent in three languages, she leverages her multicultural perspective to craft strategies that connect with diverse markets.
Based in Barbados, Sydney enjoys surfing, exploring her island home, and spending time with her wife and their rescue dog, Aslan.
Rodrigo’s career blends creativity and strategic thinking, allowing him to create impactful ad campaigns for Aplo Group. With over a decade of experience in marketing and advertising, he uses his expertise to deliver tailored solutions that meet client needs. Rodrigo takes pride in storytelling and ensuring that every project reflects a brand’s identity.
When not immersed in ad creation, he enjoys watching classic films, gaming, or exploring Brazil’s vibrant landscapes.
Emma combines her background in graphic design with a passion for motion graphics and stop-motion animation to create engaging video content for Aplo Group’s clients. Her eye for detail and storytelling ability bring campaigns to life, helping brands connect with their audiences.
Outside the editing suite, Emma often spends time running on scenic trails, reading engrossing novels, or hunting down the perfect cup of coffee.
Sadaf’s passion for design began in high school and grew into a career that combines creative and strategic thinking. At Aplo Group, she collaborates with the team to develop innovative designs and marketing materials that engage audiences and achieve client goals.
In her leisure time, Sadaf enjoys exploring new travel destinations, immersing herself in nature, or discovering fresh perspectives through her reading list.
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Melanie has over five years of experience crafting email and SMS strategies that enhance customer engagement and drive sales. At Aplo Group, she develops creative campaigns and automation flows designed to support business growth across various industries, combining creativity and data-driven strategies to develop impactful campaigns for clients.
Away from her desk, Melanie enjoys capturing life through her camera lens, unearthing hidden treasures at thrift shops, or getting lost in the pages of a good book.
Nicole’s background in journalism, combined with over a decade of experience in graphic design and branding, allows her to craft content that resonates with a wide range of audiences. Her portfolio includes work for major media outlets, multinational corporations, and promotional projects for businesses of all sizes.
When away from work, Nicole loves recharging outdoors—whether cycling, hiking, or in the water.
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Jacob Paduch
Founding Partner & Account Director
Founding Partner and Account Director at Aplo Group. I oversee the implementation, development, and execution of growth strategies for DTC brands. Responsibilities include e-commerce marketing strategy, email/SMS marketing, client onboarding, partnerships, recruitment, financial modeling and forecasting, data management, and finance.
Experience working alongside a wide range of 7-9 figure e-commerce brands in the clothing/apparel, CPG, and subscription verticals.
In my spare time, I enjoy playing or listening to music, running, swimming, cycling, and spending time outdoors.
Liam Veregin
Founding Partner
Through trial and error with previous ventures, I have come to thoroughly enjoy the process and challenge of growing businesses.
Working with over 80 e-commerce businesses at Aplo ranging from 6-9 figures in revenue has allowed me to identify the mix of business acumen, sound business economics, product-market fit, financial planning, and a tailored growth strategy needed to succeed in the e-commerce landscape.
At Aplo, my main focus involves identifying, auditing, and bringing on-board businesses that we can assist in scaling. Along with team recruitment, partnership management, and general operations.
With e-commerce still young as an industry, the road ahead is fascinating to me, and I continuously look forward to the positive impact Aplo will drive for our client's businesses.
Outside of Aplo, I enjoy sports and all things outdoors such as hiking and camping!
Dylan Byers
Founding Partner & Account Director
I have worked with dozens of e-commerce brands ranging from 6 to 9 figures in revenue with a background in consulting, media buying, and email/SMS strategy. I enjoy the day-to-day challenge of trying to unlock growth opportunities for our clients.
At Aplo Group, my main role is working with our growth team to help our clients plot out a scaling strategy based on their unique revenue and profit targets, and collaborating daily with our media buying, email/SMS, and financial modeling and forecasting team.
In my free time, I like to escape Canadian winters!
Bernardo Caixeta
Financial Modeling & Forecasting Specialist
As Head of Business Development at Aplo Group, helping eCommerce businesses achieve rapid and sustainable growth brings me true excitement. I look forward to connecting your business to Aplo Group.
Previous experiences include running an ESL school and financial roles in the automotive industry.
In my spare time, I enjoy soccer and spending time with my wife and dog.
Alexina Paiement
Graphic Designer & Copywriter
I have experience in all kinds of marketing areas: graphic and web design mostly (including email design), but also copywriting, translation (I’m bilingual: French/English), social media management and team coordination throughout it all.
I spent 2 years teaching ESL in South Korea, too. I'm a bit all over the place! In my free time I like to read, write, play video games, or sing karaoke.
Jennifer Marie Lucu
Graphic Designer & Copywriter
I am a graphic designer at Aplo Group, currently based in Montreal, Quebec. With an academic background in Graphic Design and Studio Arts, I have worked in various industries.
From designing women’s activewear for Climawear and assisting in their involvement in Season 3 of Lifetime’s Mission Makeover™ to creating seminar material for UN Cape Verde, my passion for the arts is clear. Whatever the industry may be, I love to come up with creative solutions and ways to convey the customer’s vision and message.
In 2018, I published my first illustrated book and continued illustrating and painting in my spare time. Growing up in a multilingual environment, I am trilingual; speaking English, French, and Spanish. I get my inspiration from different cultures and artists.
When I'm not on my computer or studio, I love cooking, binging on Netflix, spending time with my family, and going on small excursions. I am also a certified prenatal/postnatal yoga instructor.
Erin Graham
Graphic Designer & Copywriter
When I was in high school I fell in love with art and design. From that point on I decided to make a career out of it and study design in school.
Upon graduation, I have had the opportunity to work in both private and public sector design jobs which allowed me to expand my skill set and explore working with a variety of clients.
My design style has always been minimalistic yet strong, and I think that good design speaks to the viewer without words and evokes a feeling.
In my spare time, you can find me sipping tea at a cute little café or doing yoga.
Murilo Ederson
Data Operations Analyst
I have a degree in business management and natural therapies, with a post-graduation in Acupuncture. But my passion for entrepreneurship and business is greater than my zen side! My experience stems from previous management roles and as a partner in past business ventures. Today at Aplo I am motivated to help businesses along their growth journey.
Proud father of the little Benício!
Stephanie Adams
Graphic Designer & Copywriter
My name is Stephanie and I am a Graphic Designer from Perth, Western Australia, but have called Canada home since 2016.
I have been in the design industry since 2007 and a huge aspect of my design regime is focusing on typography and intricate composition.
My design philosophy is to create with passion and to create with purpose. I find beauty in simplicity, and behind every design should be a story.
When I am not buried behind my laptop, I am usually discovering new hiking trails, finding my next remote Ontario Airbnb to stay in, re-watching Twin Peaks, Gossip Girl or Seinfeld or eating sushi... or froyo... or pizza... let's just say eating.
Michelle Li
Email & SMS Marketing Specialist
I started my journey in the digital marketing space as a visual and brand designer for a small business. I was exposed to a multitude of different strategies and platforms to help grow a company’s reach and communicate its purpose, along with the struggles that come along with running small businesses.
This led to the discovery of my passion for company efficiency, clarity, and ultimately, the undeniable value email and SMS marketing can hold for a company’s growth.
At Aplo Group, I aim to maximize the value that well-strategized email and SMS marketing that accurately communicates a company’s drive, purpose, and values, can bring to my clients’ growth.
When I am not working, you can find me discovering new breweries and cafes, training in Muay Thai early in the morning, taking a walk by the water with my dog, or living the typical lifestyle of a dog and cat mom.
Adriedson Lima
Data Operations Analyst
I'm a Brazilian engineer who has done a little bit of everything. I worked as a technician and with maintenance planning in the industry. I am passionate about the financial market and business development. I am an enthusiastic and outgoing person. I like to learn new things.
I'm ambitious and I need to feel that my work is useful and somehow impacts people and companies. That's why I always accept new challenges and problems to solve. I'm here to help Aplo grow every day.
Japanese food lover and responsible for a good part of the profits of the breweries in my free time.
Kaity D'Agostino
Creative Strategist
I’ve been working in creative advertising & marketing for the past 9 years, primarily focusing on CPG and OTC products. I’ve developed creative for some of the world’s leading brands, working with companies such as Procter & Gamble, GSK, Johnson & Johnson, L’Oréal, Nestlé, Colgate, and more. I absolutely geek out on data and am motivated by the opportunity to find authentic and effective ways to connect brands with the right consumers.
What does your brand need to say? Who do you need to target? How can you reach the right audience? These are all questions that I’m here to answer, helping to inform a custom creative strategy that will increase your online sales.
When I’m not helping brands grow, you can find me doing pretty much any outdoor activity, cooking an elaborate four-course meal, or binging TikTok.
Megan Lazaro
Email & SMS Marketing Specialist
Megan honed her experience in Email and SMS marketing in 2021, working with a diverse range of clients from established multi-million dollar brands to those venturing into digital marketing for the first time.
In her approach to building and maintaining email lists, she understands the importance of both nurturing existing subscribers and continually replenishing the list with fresh leads. She employs a multi-faceted strategy that encompasses various content pillars, including sales promotions, educational resources, and entertaining content, to engage and retain audience interest effectively.
Recognizing the pivotal role of email and SMS marketing in shaping the online shopping experience, Megan is dedicated to helping businesses thrive in the dynamic digital landscape.
Outside of work, Megan finds joy in immersing herself in the realms of fantasy novels, capturing moments through portrait photography, and finding balance through hot yoga.
Sydney Braddock
Email & SMS Marketing Specialist
While studying marketing Sydney was drawn to the digital landscape, captivated by its rapid advancement and constantly evolving standards and practices. During her career in the industry she has helped develop businesses through email/SMS marketing, as well as social media management.
Trilingual and tricultural, Sydney considers her specialty to be communication - an asset when it comes to interpreting what each of her clients envision for their business and transforming these visions into comprehensive and cohesive strategies and branding that resonates with their audience.
A lover of the ocean, Sydney has lived on both Canada’s Pacific and Atlantic coasts and is currently based in Barbados. When she isn’t focused on professional development to remain on the cutting edge of her industry, Sydney can often be found surfing, exploring her new home in the Caribbean, and spending time with her wife and their rescue Saint Bernard, Aslan.
Rodrigo Reis
Ad Creative Specialist
When I was a child, my dream was to become an engineer, driven by a passion for creation. However, when selecting my career path, I came across and fell in love with marketing and advertising.
This allowed me to merge creativity with strategic thinking. With over 10 years in the area, I've been able to improve my skills in blending these two worlds.
Currently, at Aplo Group, I make the best use of them as a Creative Strategist and Ad Coordinator, ensuring our team's incredible work meets our clients needs seamlessly.
In my free time, I enjoy both indoor and outdoor activities. I'm a huge fan of movies and games, but as a proud Brazilian, I also love exploring the natural wonders of my country whenever possible.
Emma McSharry
Performance Video Editor
I have a passion for stop motion and motion graphics. I love being able to tell a story or evoke a feeling through image, sound and movement. With a background in graphic design, I also have a keen interest in advertising, and am really excited to be able to combine all of my knowledge as a video editor for Aplo to create a piece of a larger project.
When I am not behind a computer screen, I am probably running, reading a good book or looking for the next best cafe!
Sadaf Porrangi
Graphic Designer & Copywriter
For the past five years, I've been working as a graphic designer. My passion for design began in high school when I discovered the Adobe Creative Suite, and I’ve been creating ever since. Along with my love for design, I am deeply interested in marketing and the world of advertising, allowing me to bring both creative and strategic thinking to my work.
At Aplo, I have the privilege of working with an amazing team, where I collaborate daily to create innovative designs, develop compelling marketing materials, and craft engaging content that resonates with audiences.
In my free time, I enjoy reading, exploring nature, and traveling. I love surrounding myself with creative, inspiring people and constantly learning from new experiences.
Melanie Kenny
Email & SMS Marketing Specialist
While pursuing my Master's in Marketing, I found a natural fit in Email and SMS Marketing, helping e-commerce brands build customer relationships and drive sales through personalized strategies.
With over 5 years of experience, I craft strategies that balance creativity with measurable results, focusing on solving challenges and filling gaps in the customer journey. I’ve worked with businesses at all stages, from startups to established brands, across industries including pet care, skincare, coffee, and more. I specialize in developing successful campaigns and automation strategies that grow customer lists and expand brand reach.
When I'm not immersed in crafting marketing strategies, you’ll often find me behind the lens capturing travel and portrait photography, diving into a good book, or hunting for unique antiques and hidden thrift treasures.
Nicole Larkin
Graphic Designer & Copywriter
My roots in journalism helped me develop a knack for connecting with readers — a skill that has translated professionally into a flair for marketing and branding. Over the last decade, I’ve added graphic design, print layout, SEO, copywriting and content direction, video editing, motion graphics, and more to my creative arsenal.
My writing and reporting have appeared in major national media outlets, community newspapers, and magazines. And on the design side, I’ve worked with small businesses, multinational corporations, and everything in between.
When I’m not at a keyboard, I’m on my bike, in the woods, or near water! I’m a nature lover and an avid gardener, and the outdoors is where I go to recharge!
Dive into our blog for all things growth strategy, financial modeling, creative strategy, and all things e-commerce!
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