Build Your 13 Week Cashflow Forecast

Unlock Profitable E-Commerce Growth Through Free Cashflow Forecasting

Most DTC brands look profitable on paper. But within these businesses, many founders still feel cash-constrained.

‍If you're a bootstrapped e-commerce founder, CFO, CMO, or Director of Growth at a 7-9 figure DTC brand, you've likely seen this before...

Gross sales, contribution margin, and net income all look great in forecasts and spreadsheets. Your yearly and quarterly comparisons are solid—perhaps even exceptional—with double-digit growth year over year.

But no matter how profitable you are, there may still be fewer dollars left in your bank account at the end of the month than what you started with.

How is that possible?

This is where Cashflow Forecasting comes in.

Why Is Cashflow Planning Essential for E-Commerce Founders and DTC Growth Experts?

The best DTC brands and operators understand that scaling requires more than just profitability. It demands a clear understanding of the relationship between profitability and cashflow as a north-star metric.

Without understanding how cash flows through your business, you risk running out of cash to cover fixed costs, failing to pay suppliers, or not having the funds to reorder inventory needed for growth.

As your business grows, accurately understanding this relationship can mean the difference between profitable growth and bankruptcy.

How Much Should You Spend on Ads? Setting Proper Targets.

Cashflow forecasting is essential for running effective paid ad campaigns.

Identify the proper KPIs (e.g., ROAS, CPA) that allow you to meet cash realization requirements and operate your business effectively.
Setting acquisition targets without considering cashflow can lead to unsustainable growth, where the cost of acquiring customers outpaces your ability to finance the strategy.
Cashflow forecasting allows you to evaluate whether your business can sustain the lag between acquiring a customer and recouping the investment through revenue (i.e., your LTV payback period).
Seasonal spikes or slow periods are common in e-commerce. A cashflow forecast ensures acquisition targets align with these cycles.

A forecast helps you strike the right balance between investing in future growth and maintaining cash for day-to-day operations.

Do You Have Enough Cash to Buy the Inventory You Need to Scale?

Inventory management is one of the most challenging aspects of growing an e-commerce business. Cashflow forecasting can help you navigate this process.

Gain foresight into how much cash you’ll need for inventory orders to sustain growth.
If your forecast shows limited cash, focus on selling existing inventory to improve your cash position before ramping up acquisition efforts.
Cashflow insights enable you to plan inventory replenishment cycles in sync with customer acquisition, avoiding cash shortages caused by large, unplanned inventory purchases.
Running a targeted promotion or discount on overstocked items can generate quick cash while maintaining customer acquisition momentum.

Cashflow forecasting connects the dots between inventory costs, Customer Acquisition Costs (CAC), and Lifetime Value (LTV), ensuring your acquisition efforts result in profitable sales that justify inventory investment.

Do You Have Enough Free Cashflow to Support Your Current Growth Rate?

You might have the ability to scale your ad account, but do you have the cashflow to support buying inventory, scaling operations, and managing the cost burden of hyper-growth?

Identify your free cashflow margins at different growth rates to understand what level of growth your business can afford.
Forecast and track your net cash change by day, week, and month to understand how much cash is leaving your business and why.
Plan your cash reserves effectively to accommodate unexpected inventory payments or slowdowns in growth.

Get Your Free 13-Week Cashflow Forecast Today

Take the guesswork out of managing your cashflow.

Fill out our form to receive a personalized, free 13-week cashflow forecast in under 5 minutes. Gain the clarity you need to scale your e-commerce business with confidence.

Only takes 5 minutes!

Are you ready to scale your business?

Book a call today.