Driving Consistent YOY Growth For 3 Years

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“The Aplo Group team has been a fantastic partner in strategizing and implementing DTC growth for Scentify.”

• Ross Golding, Co-founder of Scentify

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Background: Scentify, a luxury home fragrance brand, partnered with us in January 2022 to scale their direct-to-consumer (DTC) efforts. The challenge was clear: they needed sustainable growth through paid ads and email/SMS marketing to maximize their growth rate while maintaining profitability. 

Challenges: Scentify was looking for a partner to scale their paid ad efforts, maintain profitability, and maximize their customer lifetime value through retention channels. Our goal was to establish a long-term, scalable approach that would deliver high returns without sacrificing profit margins.

Approach:

Year 1: Paid Ads for Rapid Growth In the first year, we concentrated on growing revenue through paid advertising on platforms like Meta and Google Ads. By adjusting account structure and developing high-converting creatives, we quickly accelerated customer acquisition, resulting in an impressive 218% YoY revenue growth in 2022. 

Year 2: Profitability and Retention Focus Our second-year strategy focused on optimizing profitability and driving return customer revenue. The paid acquisition landscape shifted in 2023 leading to slimmer margins on acquisition, in order to sustain growth and profitability focusing on retention was key. We fine-tuned email and SMS marketing, working extensively on optimizing flow structure to be effective at converting new subscribers and return customers. On top of flows, we continued to refine our campaign strategy with robust segmentation strategies to optimize send cadence while maintaining engagement and deliverability. Simultaneously, we continued optimizing paid ads to scale profitably, achieving 25% YoY revenue growth in 2023. 

Year 3: New Funnel & Offer for Scalable Growth In 2024, we focused on testing and developing new offers and funnels via testing on the paid ads side which yielded an improvement in the scalability and efficiency of the account, which allowed us to increase the rate of scale sustainably while meeting financial requirements. We collaborated with Scentify’s development team to roll out a custom funnel experience that was integrated into our paid ad strategies. This new offer and funnel significantly improved scalability, yielding stronger and more efficient returns. This strategy is on track to deliver over 50% YoY revenue growth in 2024. 

Results:

Over three years, our efforts have assisted in driving: 

• 487% total revenue growth
  • 218% YoY revenue growth in 2022. 
  • 25% YoY revenue growth in 2023. 
  • Approx 50% YoY revenue growth in 2024 so far. 
• Optimized profitability while scaling to maximize growth rate sustainably. 
• Successful launch of a new funnel and offer to sustain long-term growth

Key Takeaway: Through a combination of paid ads, retention marketing, and funnel optimizations, we continue to position Scentify for ongoing, scalable growth.