Aplo
Group
E-commerce growth services
Scale sustainably with a synchronized strategic approach. Drive new customer acquisition through Paid Ads - and increase profit and LTV through Email & SMS.
Let's talkScale With Confidence
You need a team that understands how to develop and implement a tailored scaling strategy that works for your business.
At Aplo, we integrate with your business to understand its economics and build out a full-funnel, holistic scaling strategy that allows for sustainable, profitable growth.
We’re your team that really understands how to scale in the ever-more competitive world of e-commerce, and prioritizes long-term success.
The team you deserve.
When it comes to scaling, having a team that works alongside your business and not as a separate entity is crucial.
E-commerce is not what it once was, where competition was slim, margins were great, and extremely high ROAS at scale was achievable.
Nowadays, e-commerce is competitive, acquisition costs continue to rise, attribution is more difficult, and scaling profitably has become more complex.
To scale your brand effectively, you need a team that builds out a holistic scaling strategy from acquisition to retention and prioritizes the health of your business.
❛I've always despised marketing groups. Aplo Group changed all of that❜
"They've been worth every dollar I have ever spent on them. Aplo Group works with my business for both paid ads and email/SMS marketing. As far as communication they are always prompt and eager to adapt to the changing marketplace.
Their expertise is second to none and so far they have been dead accurate in their projections. I’m excited to have brought them on and we have seen over 20% growth in our monthly revenue."
- Colin Murdy, CEO & Founder of Murdy Creative Co.
Email & SMS
Your profit drivers.
As acquisition costs continue to rise, and margins shrink on first-time orders driven through paid ads, it’s an absolute must to give email & SMS all the love it deserves.
From 'nice-to-have' to must-have.
- Extend LTV to drive more profit.
- Maximize return customer rates.
- Leverage high-converting creative & copy that speaks directly to your customers.
- Deploy a coordinated strategy across both your primary owned channels (email & SMS).
- Maintain optimal list health for long-term success.
❛They’re to the point, direct, strategic, methodical, and data-driven❜
"Read the numbers and look at what they’ve done. They’ve performed for me in a market that 7-10 different agencies failed in and that’s the simple truth."
- Shane, CEO & Founder of Vitamin Patch Club
Paid Ads
Your acquisition vehicles.
Paid ads have evolved. Understanding the complexities and how these respective platforms target customers is a must-have to developing the most effective acquisition strategy for your business.
Media buying is not managing an ad account. It’s understanding how acquisition results drive the entire business forward by monitoring holistic business metrics.
Main things to keep in mind when scaling your paid acquisition channels:
- For optimal account structure, separate customers across different tiers to maximize the impact of your ad spend.
- Lead with a conversion-focused approach, because that’s what matters most to scale.
- Develop more effective scaling strategies by including overall business health metrics into your strategy.
- Test continuously to optimize your account.
- Coordinate marketing efforts across both socials and search.
❛We quickly realized the importance of taking a holistic approach❜
"In an ever-changing digital marketing world, we quickly realized the importance of taking a holistic approach by having one group manage everything from email and SMS to paid ads across various platforms.
The result was a coordinated strategy that focused on the growth and trajectory of our business as a whole and not by focusing too much on the results from a single channel or metric. This allowed us to scale quickly and profitably."
- Katie Staples, Founder of Collection Prints
"In an ever-changing digital marketing world, we quickly realized the importance of taking a holistic approach by having one group manage everything from email and SMS to paid ads across various platforms.
The result was a coordinated strategy that focused on the growth and trajectory of our business as a whole and not by focusing too much on the results from a single channel or metric. This allowed us to scale quickly and profitably."
- Katie Staples, Founder of Collection Prints
Business Economics
The core to scaling sustainably and profitably.
We’re not your typical agency that solely fulfills the channels they manage without a concept of the most important thing… the economics of your business.
Why would you work with a team to scale your business, that doesn’t actually understand your business?
That’s why we put so much effort into understanding metrics like your fixed costs, variable costs, and profit goals.
These are the foundational metrics that need to be taken into consideration at all times. All strategy that we develop needs to take these metrics into consideration and ensure that what’s being done is sustainable, and most importantly profitable.
Not only do we ensure we have an understanding of this, but we’re also partnered with software to aggregate all of these metrics into one place so we’re all on the same page about profit and overall health.
Book a call today!
Our Software Partners
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