Aplo
Group
Case studies
Scaling Ad Spend 944%
Sharing how we approached scaling Follow Your Legend, leading to increasing ad spend by 944% and revenue by 982% in two months. Our approach in optimizing email, SMS, and paid ads led to significant improvements in customer acquisition and profitability.
Growth Marketing
Follow Your Legend
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6-Figures in Ad Spend Per Day
Showcasing the contribution our strategy had to Troll Co.’s 80% YOY growth during BFCM. Outlining how our strategies across email, SMS, and paid advertising campaigns significantly increased revenue and enabled scaling of their daily ad spend to six figures.
Growth Marketing
Troll Co. Clothing
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124% Growth in New Customer Revenue
Sharing how we drove 124% YOY growth in new customer revenue in Q4 of 2023. We detail what steps we took to allow for a 128% increase in spend while maintaining efficiency metrics. Additionally, walking through initial changes on the email and SMS side that had a positive impact.
Growth Marketing
Broya
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Driving Consistent YOY Growth For 3 Years
This case study describes how we drove consistent YOY growth for Scentify, a luxury home fragrance brand, partnered with us in January 2022 to scale their direct-to-consumer (DTC) efforts. The challenge was clear: they needed sustainable growth through paid ads and email/SMS marketing to maximize their growth rate while maintaining profitability.
Growth Marketing
Scentify
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Scaling Spend While Increasing ROAS & Profitability
This case study discusses how we approached scaling Simple Kneads accross paid acquisition and retention. Specifically diving into strategies we deployed to scale spend while increasing ROAS and profitability.
Growth Marketing
Simple Kneads
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112% Growth in the First 2 Months
Showcasing the strategies we deployed for Collection Prints’ to achieve 112% growth in the first two months. Highlighting the effective full-funnel marketing strategy, aggressive paid acquisition, and targeted email/SMS campaigns that culminated in a substantial revenue increase, and a 249% increase in November email revenue.
Growth Marketing
Collection Prints
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300% Monthly Revenue Growth
Discussing Vitamin Patch Club’s 300% monthly revenue growth, our strategy involved optimizing their email, SMS, and paid ads. This led to a 440% increase in monthly email revenue and tripled their active subscribers.
Growth Marketing
Vitamin Patch Club
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Growing Profitably
Highlighting our impact in achieving Murdy Creative Co.’s 80% YOY growth. Outlining the approach we took on email, SMS, and paid ads to drive a 27% increase in AOV and scale their business.
Growth Marketing
Murdy Creative Co
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55% YoY Growth
Highlighting our role in Iced Tea Aesthetics’ journey to a 55% YOY growth, detailing the sustainable scaling implemented through a full-funnel growth strategy, integrating humor and segmentation in email and SMS campaigns, and adapting to Facebook advertising post-iOS14.5 update.
Growth Marketing
Iced Tea Aesthetics
READ NOWRead more from our blog
There is often discussion around the pros and cons of using text-based creatives as opposed to leveraging color and design in email marketing. This blog aims to navigate you through the benefits and drawbacks of each, providing actionable tips to improve your email marketing as a whole.
April 11, 2023
The significance of email marketing cannot be overstated for DTC e-commerce businesses. An effectively designed email serves as more than just a communication tool; it drives revenue, and converts new customers driven in from paid acquisition reducing your full-funnel cost per acquisition and making marketing spend more efficient. Mastering how to effectively design emails to achieve this is important. This article explores various best practices in email marketing design, aiming to give you more tools to bring to your business.
May 11, 2023
Dive into our comprehensive guide on product feeds to understand their critical role in e-commerce success. Learn what product feeds are, their benefits, and best practices for optimizing your online presence and sales growth.
October 10, 2023
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Understand the role SMS aggregators play in your SMS marketing. Learn how they work, their benefits, and best practices for businesses aiming to enhance their text messaging campaigns and connect with audiences effectively.
February 1, 2024
Explore the best Klaviyo alternatives for your e-commerce email marketing needs. Dive into our analysis of Attentive, Sendlane, Omnisend, and Mailchimp, uncovering key features, differences, and how to choose the right platform for your business's unique strategy.
November 21, 2023
Explore the essentials of Google Ads' Performance Max with our guide. Uncover the benefits, key features, and practical tips for launching, optimizing, and measuring the success of your campaigns to elevate your digital advertising strategy.
October 19, 2023
Learn how to use exit-intent pop-ups as a direct-to-consumer e-commerce business. Learn how they work, their effectiveness on mobile, and best practices for creating pop-ups that convert.
September 19, 2023
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Understand the essential financial metric of contribution margin, a key indicator of business profitability. This blog breaks down its importance, calculation, and strategic applications for beginners to advanced users, empowering you to make informed decisions for your business's success.
February 9, 2024
Understand SMS marketing compliance in the USA with our guide. Learn about opt-in requirements, abandoned cart messages, and how platforms like Attentive ensure your strategy stays compliant.
August 30, 2023
Brush up on SMS marketing compliance in Canada. Our guide covers everything from opt-in requirements to CASL regulations, helping you engage customers confidently and legally.
August 29, 2023
Learn how to effectively use email pop-ups to grow your email list. This guide covers design tips, strategic implementation, and optimization tactics for businesses at all levels.
July 6, 2023
Dive into details about an amazing resource which is the Meta Ad Library. Discover how to access, search, and use insights from ads across Meta's platforms to enhance your paid acquisition creative strategy. Ideal for both beginners and advanced marketers aiming to monitor competition.
July 1, 2023
Explore our guide on ecommerce conversion rate optimization, covering both fundamental and some advanced strategies to improve your website's performance and boost conversion rate.
August 1, 2023
Explore how Retention.com can add to your customer acquisition and retention strategy. Learn the basics, importance, and implementation of this tool.
April 3, 2023
Discover how to easily add products to your Shopify store with this straightforward guide. Perfect for those starting or growing their business, learn to create compelling listings, manage inventory, and optimize for SEO to attract and engage customers.
August 1, 2023
Learn how Klaviyo's advanced features and personalized campaign strategies can elevate your customer engagement and drive business growth through email marketing.
August 1, 2023
Dive into Triple Whale and discover its capabilities in e-commerce analytics. Learn about its key features, benefits, and strategies for integrating this tool into your e-commerce business for enhanced data-driven decision-making.
August 9, 2023
Discover how Tapcart has created a powerful new channel through mobile app integration. Learn about its benefits, features, and implementation strategies for your e-commerce business.
September 4, 2023
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