the Aplo Blog
Tips and insights from our team to yours! 

LTV is a commonly discussed metric in the DTC e-commerce world. However, one that is less commonly discussed is the velocity of LTV. In this blog we dive into the importance of improving your LTV velocity and how this will positively impact your business financially.

June 21, 2023

Understand the essential financial metric of contribution margin, a key indicator of business profitability. This blog breaks down its importance, calculation, and strategic applications for beginners to advanced users, empowering you to make informed decisions for your business's success.

February 9, 2024

Learn how DTC brands can achieve sustainable growth and profitability by balancing customer acquisition costs, focusing on repeat buyers, leveraging financial forecasting, and simplifying email and SMS marketing strategies for maximum impact.

September 11, 2024

A guide to maximizing BFCM and setting your brand up well for the start of 2025. Covering topics accross inventory, merchandising, financial modeling, and gift guides.

November 3, 2024

The "Ultimate BFCM 2024 CRO & Retention Playbook" outlines strategies to maximize revenue and retention during Black Friday and Cyber Monday. Key tactics include clear on-site discounting, bundling, and upsells, plus post-purchase engagement through personalized emails, loyalty programs, and exclusive offers. Focus on retention with re-engagement campaigns and perks to turn holiday shoppers into long-term customers, setting the stage for growth in 2025.

November 15, 2024

How to scale Meta budgets during the holiday season. Here are a few things to consider when planning your scaling strategy on Meta during the BFCM time frame.

November 1, 2022

As we look towards e-commerce in 2023, it is imperative that businesses focus on building resilience.

December 16, 2022

There are two ways to make more money as an e-commerce business: 1) Acquire customers for less or 2) Make customers worth more to you over time.

July 14, 2022

We’re one month away from Q4, and that means BFCM is approaching us! With planning underway for many brands, here are two ways to run your BFCM ad creative.

September 1, 2022

Being aggressive in Q3 can significantly improve your performance throughout Q4 and into the New Year.

August 11, 2022

Recessionary times can present challenges and opportunities for any business, not just e-commerce.

July 7, 2022

SMS should be strongly considered by all DTC e-commerce businesses out there.

June 23, 2022

A subject line that grabs your audience's attention can make a huge difference! Here are some of our do's and don'ts on how to effectively "click bait" 🎣

June 8, 2022

Discussing 4 variables that are often overlooked by business owners, media buyers, and or agencies managing paid ads.

June 2, 2022

As Tik Tok continues to grow and mature as a platform, many DTC e-com brands have diversified and begun marketing on the platform.

May 19, 2022

The importance of a holistic strategy has never been more important in e-commerce in order to scale sustainably and profitably!

May 5, 2022

Having a healthy NC-ROAS is a foundational piece to scaling sustainably. This metric will fluctuate depending on how aggressive you’re being with spend.

March 30, 2022

The more we know about our customers and their difficulties, the better we can provide value and increase their overall LTV.

January 21, 2022

Highlighting 10 key email flows for DTC e-commerce business. From welcome flow emails to referral oriented flows this blog discusses core flows to generate high margin revenue.

April 11, 2023

Detailed tutorial on installing a Meta pixel on your Shopify site, essential for tracking on-site customer behaviors like conversions and page views, crucial for effective advertising and analytics.

June 1, 2022