the Aplo Blog
Tips and insights from our team to yours! 

Explore the essentials of Google Ads' Performance Max with our guide. Uncover the benefits, key features, and practical tips for launching, optimizing, and measuring the success of your campaigns to elevate your digital advertising strategy.

October 19, 2023

Explore the best Klaviyo alternatives for your e-commerce email marketing needs. Dive into our analysis of Attentive, Sendlane, Omnisend, and Mailchimp, uncovering key features, differences, and how to choose the right platform for your business's unique strategy.

November 21, 2023

Understand the role SMS aggregators play in your SMS marketing. Learn how they work, their benefits, and best practices for businesses aiming to enhance their text messaging campaigns and connect with audiences effectively.

February 1, 2024

Dive into our comprehensive guide on product feeds to understand their critical role in e-commerce success. Learn what product feeds are, their benefits, and best practices for optimizing your online presence and sales growth.

October 10, 2023

The significance of email marketing cannot be overstated for DTC e-commerce businesses. An effectively designed email serves as more than just a communication tool; it drives revenue, and converts new customers driven in from paid acquisition reducing your full-funnel cost per acquisition and making marketing spend more efficient. Mastering how to effectively design emails to achieve this is important. This article explores various best practices in email marketing design, aiming to give you more tools to bring to your business. 

May 11, 2023

There is often discussion around the pros and cons of using text-based creatives as opposed to leveraging color and design in email marketing. This blog aims to navigate you through the benefits and drawbacks of each, providing actionable tips to improve your email marketing as a whole. 

April 11, 2023

In the quest for the optimal email marketing platform, Klaviyo stands out as a leading choice for many businesses. However, the landscape has alternatives if you are looking to assess options. In this blog, we dive into the main competitors of Klaviyo—Attentive, Sendlane, Omnisend, and Mailchimp—highlighting their differences and similarities to help you make an informed choice.

May 16, 2023

Explore the value subscription apps can bring to your e-commerce business. This guide covers the benefits and top platforms like Recharge, Bold Subscriptions, and ChargeBee, offering insights on enhancing customer retention and securing a steady revenue stream.

November 23, 2023

Understanding and implementing a review management strategy can significantly boost your store's credibility, SEO, and conversion rates. This blog offers an overview of some of the leading review platforms: Yotpo, Stamped.io, Loox, Trustpilot, Judge.me, Sendlane, and Klaviyo. 

August 2, 2023

Learn about factors affecting email deliverability and best practices to ensure your messages reach the inbox, boosting engagement and sales. Additionally, discover how an email deliverability consultant can put you on a path to improving deliverability.

September 13, 2023

Explore the differences between MMS and SMS, best practices, and methods to determine if sending MMS messages are financially worthwhile in comparison to SMS.

November 21, 2023

This blog dives into the custom block functionality of Tapcart. It explores the integration of custom blocks and how you can leverage them for your app strategy.

January 1, 2024

Learn about Shopify Plus and its advantages over a standard Shopify plans. This article reveals how Shopify Plus aids businesses with advanced customization, dedicated support, and scalable solutions in comparison to the standard Shopify plan.

November 14, 2023

Dive into our comprehensive guide on conducting a Google Shopping Audit. Discover strategies to optimize your campaigns, enhance product visibility, and achieve drive growth for your brand.

January 18, 2024

Discover what Klaviyo Smart Sending is, and how you can leverage it within your email marketing strategy. Additionally, this blog outlines how to set it up within your Klaviyo account.

January 22, 2024

Vendry is a platform that assists businesses with the process of finding an agency that fits their needs. We dive into what this platform is, and how it can be used to find a partner.

February 1, 2023

Explore the advantages of post-purchase surveys in e-commerce with our in-depth guide. Learn how leveraging feedback with tools like Triple Whale and KnoCommerce can transform customer insights into improved retention, better insight into where customers originated, innovative product development, and optimized shopping experiences. Unlock the potential of immediate, actionable customer data to drive your business forward.

March 13, 2024

Discover the significance of Average Order Value (AOV) in e-commerce with our comprehensive guide. Learn what AOV is, why it matters, and effective strategies to enhance it for better profitability and strategic decision-making in your online store.

April 1, 2024

Explore the strategic implications of First Click and Last Click Attribution models in e-commerce. Understand how these attribution methods influence marketing decisions, and learn to optimize your digital marketing attribution to have the proper insight into incremental lift.

July 1, 2024

Dive into our comprehensive guide on Target ROAS to learn how you can use this Google Ads functionality for your e-commerce business to enhance campaign efficiency.

July 10, 2024