Growth Marketing: A Holistic Approach to Scaling Your eCommerce Brand

At Aplo Group, we see ourselves as more than a service provider—we are your partner in growth. Our Growth Marketing Service brings together all critical growth levers—paid social, paid search, retention efforts, creative strategy, and financial modeling—into a single, cohesive strategy executed by one unified team.

By integrating these key components, we deliver more than just results. We align with your goals and become an extension of your team, ensuring sustainable and scalable success for your business long-term.

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The Power of a Holistic Approach

Running paid social, paid search, and retention efforts together under one team unlocks significant advantages for your business:

  • Integrated Strategies: No more disconnect between paid advertising and retention efforts. Our unified approach ensures quick adoption of strategies across all channels without the delays or misalignment caused by fragmented teams.
  • Financial and Marketing Alignment: By combining financial modeling and forecasting with growth initiatives, we help you scale profitably. Our strategies are built around a deep understanding of your finances, such as profit and contribution requirements, ensuring every decision supports your business’s bottom line.
  • Streamlined Execution: With all verticals working together, we maintain a controlled focus on developing and implementing strategies that meet your business goals. This synergy eliminates unnecessary coordination, saving you time and driving better results.
  • A True Partner in Growth: We take the time to deeply understand your business, your challenges, and your goals. By collaborating closely with you, we ensure our strategies are not only aligned with your objectives but are also adaptable as your business evolves.
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What’s Included?

Here’s a high-level overview of the individual components we bring together:

  • Paid Social & Paid Search: Comprehensive management of acquisition efforts across all major platforms. 
  • Retention Marketing: Full-stack retention services, including email, SMS, push notifications, and direct mail, designed to convert new customers and retain existing ones. 
  • Creative Strategy: A robust internal creative team managing everything from ideation to production, ensuring your efforts maintain the creative volume and quality needed to scale.
  • Financial Modeling & Forecasting: Revenue, profit, and inventory forecasting to align decisions with your financial realities.

"I've always despised marketing groups. Aplo Group changed all of that."

"They've been worth every dollar I have ever spent on them. Aplo Group works with my business for both paid ads and email/SMS marketing. As far as communication they are always prompt and eager to adapt to the changing marketplace.

Their expertise is second to none and so far they have been dead accurate in their projections. I’m excited to have brought them on and we have seen over 20% growth in our monthly revenue."

- Colin Murdy, CEO & Founder of Murdy Creative Co.

"They’re to the point, direct, strategic, methodical, and data-driven."

"Read the numbers and look at what they’ve done. They’ve performed for me in a market that 7-10 different agencies failed in and that’s the simple truth."

- Shane, CEO & Founder of Vitamin Patch Club

"We quickly realized the importance of taking a holistic approach."

"In an ever-changing digital marketing world, we quickly realized the importance of taking a holistic approach by having one group manage everything from email and SMS to paid ads across various platforms.

The result was a coordinated strategy that focused on the growth and trajectory of our business as a whole and not by focusing too much on the results from a single channel or metric. This allowed us to scale quickly and profitably."

- Katie Staples, Founder of Collection Prints

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Financial Modeling & Forecasting

The core to scaling sustainably and profitably.

We’re not your typical agency that solely fulfills the channels they manage without a concept of the most important thing… the economics of your business.

Why would you work with a team to scale your business, that doesn’t actually understand your business? That’s why we put so much effort into understanding metrics like your fixed costs, variable costs, and profit goals.

These are the foundational metrics that need to be taken into consideration at all times. All strategy that we develop needs to take these metrics into consideration and ensure that what’s being done is sustainable, and most importantly profitable.

Not only do we ensure we have an understanding of this, but we’re also partnered with software to aggregate all of these metrics into one place so we’re all on the same page about profit and overall health.

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Let’s Build Your Growth Strategy

When you work with Aplo Group, you gain more than just a service—you gain a partner dedicated to your success. Ready to see how a holistic approach to growth can transform your business? Book a call for a free growth marketing audit, and let’s explore how we can help your brand achieve its goals together!