Consulting & Fractional Services

At Aplo Group, our consulting and fractional services allow your business to leverage external expertise to maximize your team's effectiveness. 

We are a resource for your business whether you need to engage us for a project to solve an issue or identify new opportunities, or need fractional support on an ongoing basis. 

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Consulting Services

Our consulting services are ideal for businesses with internal resources seeking strategic guidance to maximize channel performance. We provide assistance in:

  • Paid Social & Search 
  • Retention Marketing 
  • DTC Growth Strategy
  • Creative Consulting 
  • Deliverability Consulting 
  • Financial Modeling & Forecasting 
  • Inventory Planning 
  • Cash Flow Forecasting

Fractional Services

Through our experience with over 100 scaling DTC brands, we have seen the ins and outs of brands at all stages of growth. From successful ventures to growth constrained businesses due to financial mismanagement, poor inventory planning, or operational oversight. Our fractional services bring operational and strategic guidance from real experiences to support your business in achieving the goals you have set out across: 

  • Org structure 
    • Planning team growth
    • Vetting hires & agencies
  • Email/SMS Oversight
    • Strategy development and oversight 
  • CRO & On-Site Merchandising Guidance 
    • Strategic guidance 
    • Merchandising strategy on-site
    • On-site optimization 
  • Managing Direct Reports 
    • Media Buyers 
    • Retention Marketers 
    • Web Dev/CRO Team
    • Creative Pipeline 
  • Attending Internal Leadership Meetings 
    • Discussing growth plan 
    • Sharing input on best allocation of dollars
    • Discussing areas of opportunity and weakness 
  • SAAS Tool Implementation 
    • Guidance on SAAS tool implementation 
    • Reporting and assessing the incremental value of SAAS tools 
    • Regular SAAS reviews for best pricing and value 
  • Marketing Systems Implementation
    • Setting KPI’s
    • Building out reporting processes storewide
    • Building SOPs

By partnering with Aplo Group, you gain access to a wealth of knowledge and practical experience, helping your business to navigate challenges and capitalize on growth opportunities.

If you're interested in exploring how our consulting and fractional services can support your business, please book a meeting below!

Interested in learning more?

Book a call today.