Most DTC brands look at LTV as a static number that magically grows over 12 months. But at the $5M–$100M scale, a static LTV can be a liability.

If your velocity of LTV (time between 1st and second purchase) is too long, your cash is trapped. If your active customer churn rate is higher than your new customer acquisition velocity, your brand is shrinking, even if your top-line revenue looks stable.

To scale profitably in 2026, you don't just need loyal customers. You need a retention engine that compounds.

Join us on this edition of Ecom Weekly live for a workshop in shortening purchase cycles and improving your velocity of LTV through retention marketing. 

What We’ll Cover:

• The Velocity Metric: Why the days between orders is one of the most important lead indicators for your brand's health and ability to scale.
• The Churn-Adjusted Cohort: How to accurately project return customer revenue by factoring in active customer decay.
• The "First 60 Days" Sprint: Strategic email flows designed to trigger the second and third purchase. 
• The Compound Effect: How a 10% increase in purchase velocity creates a 30%+ increase in annual contribution margin.

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Technical Deep Dive for:

• Founders & CEOs: Who need to understand the capital efficiency of their customer base.
• Growth Leads: Who are tired of "one-and-done" buyers killing their blended MER.

Retention Managers: Who want to move from "campaign-based" thinking to "velocity-based" strategy.