Join the first live edition of The Ecom Scaling Show, presented by Free To Grow CFO and Aplo Group.

On the docket: A deep dive into the optimal DTC P&L.

Most brands treat their P&Ls as a historical record; we’re going to show you how to use it as a strategic growth tool.

You’ll walk away with insight not only into what an optimal P&L looks like, but why this structure matters for DTC growth.

The agenda includes:

- The Golden Ratio: Benchmarks for COGS, Ad Spend, and OpEx that separate scaling brands from struggling ones.

- The Hidden Profit Killers: Identifying leaks in fulfillment and returns that don’t always show up on a standard dashboard.

- P&L Profit vs. Bank Account Cash: Understanding the gap between “making money” on paper and having the liquidity to buy more inventory.